Success Stories

Client: Health and Wellness Franchise

Client Overview:


As the largest massage and wellness services franchise in the U.S.—and one of the fastest growing—Massage Envy has over 1,150 franchised locations with a national member base of more than 1.65 million. And it’s continuing to grow by expanding its presence across the U.S. and internationally.  

Business Issue: Too Many Projects, Not Enough Project Leadership

To accommodate Massage Envy’s fast growth, its IT project portfolio consisted of many large, complex, strategic initiatives that required implementation within 6 months.  Although the Corporate team at Massage Envy already employs a project management team, they were already fully utilized on other transformational initiatives.

That left critical projects like Point of Sale system enhancements, Massage Envy website redesign and others in need of day-to-day leadership. All projects had hard timelines, various resource constraints, and required substantial coordination with cross-functional teams and third-party vendors.

Solution: Project Management Leadership and Expertise

With many years of experience managing a wide variety of projects with medium to large scale complexity, Maven Project Management was the perfect fit for the scope of Massage Envy’s projects and fast-paced, dynamic environment. 

Maven’s project manager was able to easily transition into Massage Envy’s environment and start managing projects in no time flat.  Issues and risks were identified quickly and, as with many companies, there were projects being implemented concurrently while sharing the same resources.  These resource constraints required coordination with the Massage Envy PM, closely monitoring tasks and daily communication with team members. 

Maven’s project manager ensured that resources were working on the right tasks at the right time, and that teams had a clear understanding of project scope, timeline and roles/responsibilities so that all parties were driving towards the same end goal.

Result: Successful, On-Time Project Delivery

Maven Project Management met all project management deliverables and success criteria, which helped Massage Envy achieve its growth strategy.

  • Projects Maven led were completed within the 6-month deadline and within 2% of the original baseline completion date.
  • Maven provided exceptional project management to Massage Envy which enabled them to release a newly redesigned and consolidated website as well as a major new release of its Point of Sale system to support a 3rd party gift card initiative.

As part of the project closure process, Maven provided the client with lessons learned for all projects and a knowledge transfer of all documentation created throughout the project lifecycle to allow for a smooth transition for maintenance and support going forward.


“Maven and its leadership seamlessly fit into our culture and drove the results we needed.  Because working together and communicating are critical in our fast-paced environment, we needed a leader who could step in and immediately get the soft skills right in addition to delivery.  Veronica Thraen and Maven did just that.  We are extremely pleased with the outcome, and we would welcome the opportunity to work with Veronica and Maven in the future.”  

- George Hines, CIO, Massage Envy Franchising, LLC


Interested in how other companies benefited from Maven Project Management Services?